You do not know what quality is until you have it. Quality is a feeling, an experience that is individual and difficult to describe. Quality is also a buzzword in the service sector, and in product manufacturing where it refers to the intrinsic value of a material product, a business, a cultural work, or a person or a group. It is often assumed that quality can be measured, preferably in relation to a predetermined goal. Quality becomes a measure of goal fulfillment. But, how can you set a goal for quality when you do not know what it is until you have it, and if it is an individual experience,…